Lummah

Branding · Hostel

Urban Monkey

A brand identity with the energy of a hostel that still reads as professional when booking online.

Urban Monkey

The brief

Urban Monkey needed a brand identity with the energy and approachability expected of a hostel, while still looking professional to prospective guests booking online.

What we did

We developed Urban Monkey's brand identity — logo, colour palette and visual style — suited to a hostel audience.

The result

Urban Monkey now has a distinct, approachable brand identity it can use across its booking channels and marketing.

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