Branding · Retail
Fresh Direct
A retail brand identity built to stand out on shelf and travel across packaging and digital channels.
The brief
Fresh Direct needed a brand identity that could stand out on a retail shelf and travel across packaging, signage and digital channels.
What we did
We built Fresh Direct's visual identity, including logo, colour system and packaging design, suited to a retail environment.
The result
Fresh Direct now has a consistent identity across its packaging and retail presence.
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